OUR DESIGN PROCESS
If you’re looking for creative studio, you’ve come to the right place. We achieve this vision through a dedicated endeavour of our team that includes graphic designers, website designers, by using the latest and effective techniques for design and development under the one roof.
We’re able to produce results driven; creative solutions that will ensure you have the primary advantage over your competitors. At VGP, we have the capability to ensure that you consistently receive high-end, cost effective graphic design, development and advertising solutions.
Project Commencing
One of the most important steps in the design process is understanding the clients’ needs to achieve. We do this in most cases by face-to-face meeting with the client, a questionnaire, or even Skype meeting. After gathering this information, VGP now knows client’s intentions and can focus on the details for inclusion in the brief.
Topics for inclusion in the design brief may vary but a few good starting points may be:
- Corporate Profile – A summary of the business.
- Market Position – An evaluation of the company’s service/product in relation to the competition.
- Communication Task – What’s the message being conveyed and through what means (e.g. taglines, body copy, photography, etc.)
- Target Market – Demographics – the age, gender, income, employment, geography, lifestyle of those the client wants to reach.
- Objectives – Schedule/Deadline – A realistic schedule of how the project should proceed.
- At this stage it’s also a good idea to accept a deposit for the first half of the project.
Research / Brainstorming
After we’ve met with the client and have a firm understanding of the task at hand, it’s now time to put our noses to the grindstone. After reviewing the materials given to us we can start our research. This phase usually entails taking into account competitors, market trends, product/service differentiation, the history of the business, and the future of it as well. Here we may give you a different approach to achieve your goals sooner, but finalizing it or not is up to our clients.
Development Process
Once we have a clear strategy, the idea is to then create preliminary design concepts based on the strategy we developed. Developing concepts can be done through various means when inspiration strikes, but here are some of the most effective.
Presentation / Modification
Often best presented as a PDF file with the design in context. It’s now the job of the client to review the designs and provide feedback based on their objectives and the needs of their target audience.
At this stage the designer is tasked with making changes to the aesthetic elements based on client’s request or putting the final touches on an agreed upon design.
Production / Launch
With an approved design, the designer is now able to implement the finished piece across all deliverable, which may include both print and web. Depending on the project and/or media, the materials may often be handed off to a third-party, which includes;
- Prepress / Printer
- Social Media
- Media Outlet
- Launched on the Web
- If it’s a web project, instructions and documentation may be required for administrative purposes, as well as Search Engine submission
Completion / Commitment
We have a team of full-time, highly professional graphic designers and developers, with proven success in the field of exciting visual creations. Project capabilities range from small scale logo design to complex integrated branding and marketing concepts.
- To develop a professional understanding of your target audience and market.
- To work in an open and realistic environment, allowing for clear and precise communication between yourself and the graphic designer/developer.
- To provide speculative and graphic design services which fully satisfy your goals and requirements.
- To work within your budget and to an agreed timeframe
- To design finished art which suits its means of reproduction
